Shopify Attribution 📌 Jun 1-30, 2026 · last non-direct click

HubSpot CRM Connected

Klaviyo Email Checking...

Google Analytics 4 Not configured

Meta Ads 📌 Jun 1–25, 2026 · live Ads Manager export

Optimization Recommendations

Meta Ads — 20-Month History Read-only · pulled via Meta Ads MCP · EUR converted at ECB monthly avg · last refreshed 2026-08-07

Factor Breakdown

Care Circle Invites

Every caregiver invitation across the app. Pending = waiting for the caregiver to accept. Active = accepted and currently has access.

Live spend & performance from the Diabec PPC account (read-only). Monthly spend auto-feeds the Finance P&L "Meta Ads" opex line.

Live snapshot from NLPearl — account credit, every outbound campaign with its assigned phone number and status, inbound agents, and phone-number allocation. Refreshes every 20s.

Active campaigns

Active inbound agents

Phone numbers

Pearl AI Call History

Inbound + outbound voice calls handled by Pearl AI. Live updates appear top-right when a call starts or ends. Click a row to expand the transcript.

App Costs

Estimated burn from the internal usage ledger — every companion chat (text + streaming + voice), memory summary refresh, Whisper minute, TTS character, LiveKit minute, Pearl call, and Gemini fallback. Pulls from usage_events.

Subscription Projections

App-only subscriptions across three growth tiers. Per-event burn (above) is on top of these. Build as we go — start at Lean, upgrade when traction demands it.
Excludes company-level marketing/CRM tooling (HubSpot, Klaviyo email, Shopify) — those are tracked under Finance → Expenses, not app costs.

Performance Upgrades

Companion is currently slow because the Fly backend (FRA) sits ~150ms from Anthropic/OpenAI (US-East), and Supabase (Tokyo) adds ~120ms more. These upgrades attack each contributor — sorted P0 first.

One-time & Annual

Estimates based on the internal pricing table in backend/services/usage_meter.py. Actual provider bills (Anthropic, OpenAI, NLPearl, LiveKit) may vary ±10%. Subscription numbers above are list prices as of 2026-05; verify each plan against your invoice. Tier upgrades are recommendations — build as we go.